There are many elements to consider when designing a logo; we can play with fonts, colours, shapes, styles… Great little details that will determine what we want to convey and get through it.
What is perfectly clear is that we must seek to achieve uniqueness and stand out from the competition. Our logo has to be unique and different and the less it looks like the other, the easier it is to remember. Obviously styles are shared and there are trends and fonts that are used, but remember, maybe it’s a good time to use payment fonts.
As we always say: Do not obsess! Possibly your logo will change over time to adapt to new trends and redesigning to a more current style. On another occasion, we will talk about trends, as those of 2015 have been left behind, but in this case we will go ahead and share a type of logos, starting from a style flat design, that have something else in common: the use of the negative.
Using the negative in the design of our logo
Like when we do web design, we are not afraid of white, the same happens in the design of logos. Thus the lines we do open up a range of possibilities creating a visual game. The canvas is huge and it is just not focus on the lines that we carry out, but where we do not.
If you look at our logo of Silo Creativo, you can see an example of this. We emptied the circle (the initial figure) at will so the figure appears inside. It is a good technique to create three-dimensional depth without working, because we can get a slight hierarchy between objects.
Thus, we give a twist to the space that initially we might consider an excess, becoming it the leitmotif of the design. And thanks to the visual game, we catch our users immersing them in our world.
Let’s see some examples!
There are many examples, but today we bring you a selection of logos playing with negative space. Although you can use other styles, the flat design is very useful in these cases. We get to give more importance to each of the figures highlighting them, instead of focusing on details that could distract us.
As you will see below, the space in negative allows in both figures and letters to achieve a greater optimization of space.
I hope you like! 🙂
Your logo should portray the nature of your work. You would not like if your business sells imported t-shirts and your logo is more into branding a local sewing industry.