It is not the first time we spoke of logos, so I am sure that everyone has clear that they are the presentation of your brand, the image through which it will be easily recognisable.
When we start designing our logo, there are many factors we have to consider, such as whether it is responsive or it is adapted to the latest trends.
Typically, its design becomes a turning point in the development of the company: we want the best logo in the world and we want it to be easily recognisable.
However, even if I perfectly understand the importance of it, I consider it no big deal. Of course the logo is important, like the name, but nothing is reversible, and in most cases we can (and should) adapt it to get the logo we want. Do not obsess; trends are changing and therefore your logo.
Finally, when your brand is recognised, the name is not so important. You know perfectly well what is Google, Zara or Mac and you do not need to consider whether or not their names are pretty. They are part of your routine and when you name them, you assimilate directly to a brand.
(Today we do not talk about names, but if I can give advice is that it has to be easy to pronounce and write (at least in the language that more or less you will use.) It may be very difficult to spell it when you talk to a client, not to mention the emails that you are not going to receive!)
So today, speaking of logos and brands, let’s make a little history and discover some curious facts of those logos that everybody knows. Logos, perhaps in some cases, are not aesthetically perfect or are not adapted to trends, but have some factor that makes them unique.
I am sure you can take some good ideas to represent your brand 🙂
We know that there is no perfect logo, but it can be a good time to play with something that makes us unique. Let’s start!
If you do not believe me when I say that the aesthetics of the logo is not important, look at Google. It expresses the utmost simplicity. The colours that are represented are the primary and we could say that the font (catull,) although having some characteristic traits, it is not very remarkable.
If we think of how we could design a logo for Google, a search engine, surely few would approach the actual logo. However, we cannot find a better logo for Google that the one they have.
This is because its designers wanted to represent with simplicity the ease that a search engine transmits. We have a serious font, but it is not the widely used Times New Roman. We use the main colours, but we include a change in the “l” as a sign of rebellion, we do not follow the rules.
In addition, this logo is an example of how without losing its essence, it can be adapted to new trends.
Amazon
Our first thought when looking at the Amazon logo is the orange part of it corresponds to a smile, but if you look carefully you will see that it is an arrow pointing from “a” to “z;” in Amazon we can find everything we are looking for.
Like Google, it is a very simple logo, but with a clear message. Only the representation of the smile inspires in us a sense more; we will be happy with them and we can find anything we seek.
The typeface is clear and legible, without serifs or ornaments that could divert our attention.
NBC
I did not know the history of this logo and the truth is that I love it. The logo itself, from my point of view is somewhat improved. It is not too flat and could be redesigned without problem 😉
Flat obsessions aside, if you look well, you will see that the white silhouette depicts a peacock, but there is something more in the colours. Well, in the 50s the owner of the chain worked with a company that was making colour televisions. In this way he wanted to show everyone who even had a TV in black and white what they were missing.
Here you have an animation of the logo, whose traces can leave the door open to redesign 😉
Carrefour
Perhaps you have seen the logo on the posters of these stores so many times that you have not stopped to see what it is hiding inside. Carrefour is a French word that could be translated as “crossroads” or intersection and this is what happens in its logo.
If you look properly you can see that between the two arrows, one on the right (blue) and one on the left (red) is hided the “C” of Carrefour. The C is located at the junction of both directions.
Fedex
Last but not least, I bring you one of the best logos ever designed, the logo of Fedex. We could talk about the combination of colours (orange and violet,) the most outrageous and shocking ones, or its font perfectly marked, but if something characterizes it, it is the use of negative.
You may not realize, but between “e” and “x” an arrow is represented; the symbol of traffic and speed; great qualities for a transport company.
The use of negative is brilliant. If it is a space that already exists why do not use it to our advantage? We should enjoy of each centimeter of the logo.
Today I have brought these examples, but as you suppose there are many more. Small details that make a logo endure over time and to have character. They are often so subtle that we can see them every day and not know what they conceal, but perhaps that is what makes them more special 😉
