SiloMag #40

Just started June, and it seems that the beach and the pool begins to call us from a distance so we can go for a dip. But it is still early, and first of all, we have to compile and show you all the most interesting articles and resources we have found during these two weeks.

And in this SiloMag, about graphic design, logo trends, Apple’s identity guidelines, and the new brand identity for the Europe League. In web design, advices about colours, free icons, and a web component with a sketchy look. And on WordPress, the first WordPress’ version, how to create a giveaway in WordPress, and a bot with a very curious function.

As always, we hope you like it, and you can leave us any suggestions in the comments!

Graphic Design

2018 Logo Trends

logos trends

This year’s logo trends were influenced by a pendulum shift that’s starting to swing from clean, modern aesthetics toward curvy, retro designs that reflect a new attitude through color and embellishments.

Rediscovering Apple’s 1987 Identity Guidelines

apple logo guidelines

Identity guidelines and graphics standards manuals are documents used to define a brand. They describe details like which colors and typefaces to use on signage or how much space to leave between elements on a page. A few years later, Arun Venkatesan noticed a poster version of Apple’s Corporate Identity Guidelines. In 1987, Apple was very different back then. It distantly trailed its competitors in sales, marketshare, revenue and market capitalization.

UEFA Europa League reveals “unpredictable” new brand identity

brand manual europe league

The UEFA Europa League has been given a new brand identity, which borrows design elements from the football league’s trophy. London-based design consultancy Turquoise has completed the rebrand, which includes refined colours, typography, graphic symbols and imagery. The logo, which has not changed, features a symbol of the trophy with the league name sat underneath it in a sans-serif typeface.

Web Design

Why You Shouldn’t Use Bright, Saturated Colors for Backgrounds

brightness saturation comparison

Are you choosing colors for your interface that strain the user’s eyes? If you’re using a bright and saturated color for your background, you’re making it hard for users to keep their eyes on your page. Bright, saturated colors attract the most user attention. Too much of it in a large area overstimulates the retinas which can strain the eyes.

Jam Icons – 890+ pixel perfect free icons

icons simple jam

If you are looking for icons to add to your projects, or simply to continue to increase your resource library, you are in luck. Jam Icons provide us with almost 900 pixel perfect icons that will surely meet our expectations.

UI web components with a sketchy look

wired elements text

A set of common UI elements with a hand-drawn, sketchy look. These can be used for wireframes, mockups, or just the fun hand-drawn look. Wired Elements are implemented as web components. The elements are drawn with enough randomness that no two renderings will be exactly the same — just like two separate hand-drawn shapes.


WordPress Now Available [2003]

first wordpress

A little over 15 years ago the first version of WordPress was released. And to commemorate that date, what better way to remember that first post that announced its launch back in 2003.

How to Create & Run a Successful Giveaway on Your WordPress Website

rich man image giveaway wordpress

You know what people love? Free stuff. Giveaways are one of the best ways to increase audience interaction because they both engage their love of free stuff and get them to actively participate with you and your brand. Luckily, WordPress is incredibly suited for peppering people with prizes, and as long as you keep things in perspective and don’t go too overboard, running a giveaway is going to be one of the best marketing strategies you’ll have undertaken in years.

CapitalPBot – A GitHub Bot to ensure your code does not misspell WordPress

wordpress capital p

Everybody new to WordPress quickly learns that WordPress is written with a capital P. This is a major pet peeve for the WordPress community. This obsession ended up with the addition of a new function to the WordPress core code (the capitalP dang it function, initially contributed by Matt Mullenweg, the WordPress co-founder itself) that automatically checks your post content and autocorrects any misspelling of the word WordPress.

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