Most used and favourite colours: Infographic

We perfectly know each colour, and what is more important, the psychology of each one of them. No matter how confident is our smartass neighbor 😉 when he says that he has used the blue in his logo because it conveys passion, we know that if he wanted passion, he had to have used the red. We have got the Cum Laude in colours so we can start using them in peace!

Therefore, the other day I realized that it was time to make an infographic of colours. An infographic on which we summarize the most important thing we have learned about colours, what we have to always remember to make our logos or designs.

Study of colours

If we have learned something about the taste of the population with colours is that it does not depend on the location and sex. As we can see with our favourite and least appreciated colour, men and women get good agreement. But neither can be surprised; Qualities that colours transmit are what make us like them or not, and this does not depend on sex, but on age.

As we saw, except for the blue, the favourite colour of humanity that knows no age, the taste for most colours depends on age. It is very easy. When we are young we do not look the same as when we grow, so feelings are changing. For example, the green catches our attention when we are older, because while we are growing vivid and bright colours, reminiscent of youth, catch our attention, leaving aside colours such as grey or brown, which generally make us sad.

Even though there are colours that have male or female connotations, as the case of pink, when we asked the population the response of the two sexes was very similar; it is a colour that goes unnoticed for both.

As you can see the colours more valued by people are blue, green and red, followed by black and yellow. Primary colours attract more attention than secondary. But we must talk about a colour which is greatly increasing, the orange. A colour that a few years ago went completely unnoticed, but gradually has been imposed, may not to be the favorite colour of the general population, but in many professional niches, as could be the design.

How colour influences the brands?

We know how colour influences on people, so we can extrapolate it to design! There is nothing new, when we are designing our logo, what our brand represents, we must use the right colours to convey what we want. If our brand is luxury clothing, it is more convenient to use the black to pink, which is a more creative colour, for example.

As you can see in the graphic of the infographic, most brands use in their logos all four colours people like: red, yellow, black and blue; with the exception of green, but there is a reason. Green, as we saw, is more a lifestyle than a colour, so it is not a color widely used in brands, but very representative of the brands that use it.

And as you see, it happen the same with fonts. Normally we will combine two colours or we will use just one; a multicolored logo can work (as we saw in the case of the NBC or Google), but misuse of it can give us more problems than we are looking for.

Brands want to be recognized, so when designing, we always have to do it thinking about what we want to convey.

Colour Psychology

We have no doubt of the importance of studying the psychology of colours before starting the logo design is, so finally we propose the infographic as a summary of what each colour is.

Although there is an infographic, and we cannot write all the qualities that colours represent, you will find the most important qualities of each colour and the sectors in which the use of these colours is more common. This does not mean that they only can be used in these sectors, but their use is recommended.

Moreover, we saw that the colour combinations can make, in some cases, modify or expand the qualities of colours. If our brand is about coffee and we want to use brown, but we would like to eliminate at the same the negative qualities, we can combine it with yellow or gold to highlight the positive qualities.

Each colour is a world unto itself, offering infinite combinations between themselves and each other. The chromatic circle is a good element that can help with this. It is easy to use and if we follow the steps we can use all combinations.

I hope you liked the article and use the infograpic. We have already printed it for one of our walls! It is good to have it near us so we can perfectly know which combination use. Now there is no logo that I look without analyzing the reasons for the good / bad use of its colours!


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