Infographics: 10 Tips to Make a Typography Project

A few days ago I found an infographic of a design studio “Design Maticn” on what the 10 commandments to follow when using fonts were for them. After seeing it closely, and although I have to say that in many ways I agreed with them, I decided to make my own infographic with the universal truths of typefaces (translated into 10 tips ;))

If you read us regularly none of these tips will come as a surprise, because I often repeat them (I would say that our translator, Mar, is becoming an expert on typefaces ;)). However, I believe that in this way I can order them, so there is no excuse not to remember.

What are the perfect fonts and combinations?

The choice of font is subjective, but only if certain parameters are met. There is no specific font for each project. In this way, there is no perfect font, but we can also extract other issues.

Typically and depending on the project, even if we are ruling out typefaces according to the criteria we spoke, we would choose more than 10 fonts, and that is where subjectivity comes into play. But, be careful; subjectivity plays once it has passed the stage of objectivity and not vice versa 😉

We have a variety of fonts to choose and, as we discussed in this article, there are some fonts with which it is hard to go wrong. Where is the problem? 😉

Whom are we choosing the font combinations for?

We saw that sans serif typefaces are suitable for use in digital media and serif  for printing, but depending on the importance of the message, we must use more or less striking typefaces.

Something to keep in mind that sometimes we forget is to ask us what the audience of our work is. When the product is aimed at children, for example a service of bouncy castles, we note that although children are those who will enjoy the castle, they are not those hiring it. Thus, although the typeface has a child character, more fun and creative than the used in a law firm, it must be fully legible, because in the end those who are going to hire the service are the parents, so they have to understand the text perfectly.

Although, in general when we talk about font combinations we think of the differentiation in paragraph text, we must also keep in mind that we can make typographic prints combining different fonts. In this case, as we have already spoken on other occasions, creative freedom is much greater, as though it should be legible, this is no longer a key principle, so combinations of different typefaces that maybe we would not use for text or titles come into play.

10 tips for combining typefaces

It may seem scary but the reality is that, as we have repeatedly said, they are based on three key principles: The contrast is the key; in paragraph text, readability is the most important thing, and; it is recommended to use 2 or 3 fonts maximum. If we keep these three rules we will get a good work, but here are 10 tips for those who want to get a better mark.

If your font combination meets these 10 tips (and especially the last one, ;)) you will not go wrong; but in case you need a little push, here it is an article on Google Font combinations.

I’m sure that after reading these 10 truths, there will not be font combination out of your reach.


Comments (1)

  1. Really Awesome! Such classic and authentic information. All of these tips are very helpful for creating typographic projects. I will try to use it in my next projects.
    Thanks for sharing and researching it.

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